aaker managing brand equity

30 or more aaker managing brand equity documents discovered in hostgeni's open web doc library.
Brand Strategy Syllabus S10 Updated 2 preview download
Pages: 15 , Size: 594.00 KB ,File Name: MKTG-GB.2365%20Brand%20Strategy.pdf
Brand StrategyB70.2365.030.S10 Spring 2010Professor: Class Times: Class Location: Office: Office Hours: Telephone: Email: TA: Email:This course is bas
Strategic Brand Management (3rd Edition) preview download
Pages: 2 , Size: 6.00 KB ,File Name: Strategic-Brand-Management-3rd-Edition-ID402.pdf
Strategic Brand Management (3rd Edition)By Kevin Lane Keller Strategic Brand Management (3rd Edition) Description: Incorporating the latest industry thin
Spring 09 Syllabus preview download
Pages: 12 , Size: 47.00 KB ,File Name: B70.2365.10_Galloway.pdf
SAMPLE SYLLABUSBrand StrategyB70.2365.070Spring 2009Professor Scott Galloway Class Times: Mondays, 6:00 PM 9:00 PM Office: Tisch Hall, room 904 Telepho
From Fargo to the World of Brandsq preview download
Pages: 48 , Size: 332.00 KB ,File Name: Aaker-Biography-Online.pdf
From Fargo to the World of BrandsAlso by David AakerBrand Portfolio Strategy Brand Leadership (with Erich Joachimsthaler) Building Strong Brands Managin
new strategic brand aw:Layout 1 61207 16:25 Page 1 4TH preview download
Pages: 577 , Size: 3.17 MB ,File Name: Strategic%20Brand%20Management.pdf
New exciting ideas and perspectives on brand building! Philip Kotler4TH EDITIONTHE NEWBRANDMANAGEMENTCreating and sustaining brand equity long termSTRATEG
new strategic brand aw:Layout 1 61207 16:25 Page 1 4TH preview download
Pages: 577 , Size: 3.17 MB ,File Name: Strategic_Brand_Management.pdf
New exciting ideas and perspectives on brand building! Philip Kotler4TH EDITIONTHE NEWBRANDMANAGEMENTCreating and sustaining brand equity long termSTRA
FAMILY AND VIRAL MARKETING AS SOURCES OF CUSTOMER BASED BRAND EQUITY preview download
Pages: 13 , Size: 665.00 KB ,File Name: cmr1704n19.pdf
Contemporary Marketing Review Vol. 1(9) pp. 19 31, November, 2011 Available online at http://www.businessjournalz.org/cmrISSN: 2047 041XDOES FAMILY AN
Brand Managemen preview download
Pages: 4 , Size: 84.00 KB ,File Name: BrandManagement_Syllabus_Fall2010.pdf
Strategic Brand ManagementCourse Instructor Strategic Brand Management; Course Contents Stephan Sorger UC Berkeley Ext. EDP 308676; Fall 2010 Stephan So
BIBLIOGRAPHY preview download
Pages: 24 , Size: 2.09 MB ,File Name: 13_bibliography.pdf
BIBLIOGRAPHY1. Aaker, D. A. (1991). Managing Brand Equity, New York, The Free Press 2. Aaker, David . A. (1996). Building Strong Brands, New York, The
CHAPTER ONE preview download
Pages: 9 , Size: 96.00 KB ,File Name: REF.pdf
REFERENCES: Aaker, D.A. (1991). Managing Brand Equity, Free Press, NewYork, NY.Aaker, D.A. (1996). Measuring brand equity across products and markets.
DAFTAR PUSTAKA preview download
Pages: 2 , Size: 14.00 KB ,File Name: Daftar%20Pustaka_07-38.pdf
DAFTAR PUSTAKABooks:Aaker, D. A. 1997. Managing Brand Equity: Capitalizating on the value of a Brand Name. New York: Prentice Hall. ------ 1991. Managing
DAFTAR PUSTAKA preview download
Pages: 2 , Size: 14.00 KB ,File Name: Daftar%20Pustaka_07-38.pdf
DAFTAR PUSTAKABooks:Aaker, D. A. 1997. Managing Brand Equity: Capitalizating on the value of a Brand Name. New York: Prentice Hall. ------ 1991. Managing
SemioticStrategy preview download
Pages: 4 , Size: 845.00 KB ,File Name: SemioticStrategy.pdf
Semiotics and Strategic Brand ManagementLaura Oswald, Ph.D. Director, Marketing Semiotics Inc. Semiotics and Brand Equity Over the past ten years or so, b
References lehman preview download
Pages: 19 , Size: 77.00 KB ,File Name: References_lehman.pdf
ReferencesAaker, D. A. 1991. Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press. Aaker, D. A. 1996. Measuring
Marketing and Entrepreneurship in SMEs Hit Rater preview download
Pages: 4 , Size: 26.00 KB ,File Name: HitRaterLitteraturEN.pdf
A Aaker, David (1997): Building strong Brands . The Free Press Aaker, David (1991): Managing Brand Equity: Capitalising on the Value of a Brand Name. The
English courses 2007 2008 preview download
Pages: 8 , Size: 32.00 KB ,File Name: English_courses_2007-2008.pdf
ECONOMICS AND BUSINESS ADMINISTRATION (updated 31.7.2007)20072008Brand Management (121076) 5 ECTS Time: Spring semester 2008 Objects and Contents: The ai
a1 cover revised2 preview download
Pages: 7 , Size: 99.00 KB ,File Name: 04references.pdf
- 369 - References Aaker, D. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press. Aaker, D. (1996a). Building
DAFTAR PUSTAKA preview download
Pages: 2 , Size: 219.00 KB ,File Name: Reference.pdf
DAFTAR PUSTAKAAaker, David A, 1996. Building Strong Brands. New York : Free Press. Aaker, David A. 1991. Managing Brand Equity. New York: Free Press. Agu
David A Aaker preview download
Pages: 18 , Size: 1.49 MB ,File Name: Table_of_Contents_130068.pdf
David A. Aaker-BUILDING STRONG BRANDSf.~n US INE SSCONTENTSPrefacevii1. What is a Strong Brand?The Kodak Story What Is Brand Equity? Brand Awareness Pe
Parmalat Australia preview download
Pages: 20 , Size: 83.00 KB ,File Name: 9405b.pdf
ReferencesReferencesAaker D. (1991), Managing brand equity: capitalizing on the value of a brand name, The Free Press Aaker D. (1992), Advertising mana
DAFTAR PUSTAKA preview download
Pages: 4 , Size: 300.00 KB ,File Name: Reference.pdf
DAFTAR PUSTAKAAaker, David A. 2006. Managing Brand Equity: Capitalizing on The Value of a Brand Name. United States of America: The Free Press. _______
2011 2 00128 MNPustaka001 preview download
Pages: 2 , Size: 17.00 KB ,File Name: 2011-2-00128-MN%20Pustaka001.pdf
DAFTAR PUSTAKAArmstrong, Gery, Philip Kotler, and Geoffrey da silva. ,(2006)Marketing: An Introduction, An Asian Perspective. Singapore: Prentice Hall
5Tuominen preview download
Pages: 36 , Size: 472.00 KB ,File Name: lta_1999_01_a4.pdf
LT AA N A1 G/I 9 N9 G BRA PN . D 65 E Q1 U0 IT 0Y MPEKKA TUOMINENManaging Brand EquityABSTRACTThe purpose of this study is to discuss and elaborate th
untitle preview download
Pages: 15 , Size: 330.00 KB ,File Name: 55014108.pdf
Aaker, David A.(1991) . Kevin Lane1998, Strategic Brand Management : Building, Measuring and Managing Brand Equity, . 4th edition. Harcourt Brace Chica
Best Books preview download
Pages: 28 , Size: 215.00 KB ,File Name: bestbooks.PDF
Tom Kosniks Best Books Bibliography: A recommended reading list for business leaders who are responsible for: navigating the circles of influence, creatin
Pages: 6 , Size: 155.00 KB ,File Name: 6.pdf
World Applied Sciences Journal 12 (Special Issue of Tourism & Hospitality): 44-49, 2011 ISSN 1818-4952 IDOSI Publications, 2011Customers Brand Eq
MASTER OF BUSINESS ADMINISTRATION (MBA) preview download
Pages: 1 , Size: 60.00 KB ,File Name: BRAND%20MANAGEMENT.pdf
BRAND MANAGEMENT UNIT - I Concept of a brand - Evaluation, perspectives, anatomy, types of brand name, brand name associations, Brands Vs Products, Ad
aftar pustaka preview download
Pages: 1 , Size: 8.00 KB ,File Name: Daftar%20Pustaka_10-31.pdf
DAFTAR PUSTAKABelch, G.E., Belch, M.A, 2007, Advertising And Promotion, An Integrated Communication Marketing Perspective, 7nd ed, The McGraw-Hill Compani
IMR v8 n1 2012 1 4 20 preview download
Pages: 6 , Size: 89.00 KB ,File Name: v8n112-art7.pdf
International Management ReviewVol. 8 No. 1 2012A Conceptual Topic in Marketing Management: The Emerging Need for Protecting and Managing Brand Equity: Th
Prescribed Booklist Semester Two 2012 Undergraduate preview download
Pages: 2 , Size: 61.00 KB ,File Name: Booklist_IMM_GSM_2_sem_2012_U_2012.pdf
As from 2011 Diploma in Marketing Management Certificate in Sales Management BBA in Marketing ManagementTeach -OutHigher Certificate in MarketingDiploma